To choose the Data Room option that is right for your company first you must know what you’d like it for it to do. Different companies will have different priorities for their Data Room; from ensuring information security, improving governance and relationships with stakeholders and investors, to making document management processes more efficient, or helping with corporate transactions like M&A deals and fundraising rounds.

Due diligence is the most common use of the virtual Data Room during a business deal. If a company is looking to secure investment or entering into strategic partnerships with other organizations they will need to review numerous documents. A Data Room offers a secure space to share this information and help speed up the deal process.

A reliable Data Room should have features that help with due diligence. These include: data encryption in the https://vdrtechnology.blog/should-you-consider-dropbox-data-room-for-your-business-needs/ process and at rest; two-factor identification and audit trails of every user activities; permissions protocols and mechanisms to block access that is not permitted or sharing. It also allows you to delete sensitive data from documents. This can be a time-consuming task if it is done manually.

After a company has uploaded first-party data to a Data Clean Room they can create anonymous aggregated insights and send them to publishers, DSPs or ad networks to measure. A company, for instance could make use of an aggregated audience of similarity that is created in the Data Clean Room in order to attract new customers via its Google advertising campaigns.